When I was 14 years old, I started stealing money from my mom's drawers to buy books on space history. And I think that says a lot about my relationship with flashy things ... and with my mom.
I have been raised on a healthy diet of spicy food, soap operas, hot summers, and chatty neighbors (well only a few of those were healthy). After working for six years in India, I decided to trade my chai for pretzels and my auto-rickshaw for the U-Bahn. I packed everything I had and moved to Berlin for Miami Ad School.
I now like to think of myself as an art director that works like a copywriter. Which is to say that I can kern and craft headlines that steal your attention like I stole my mom's cash.
Work
Experience and Education
SomeplacesI havebeen
Experience
Serviceplan Hamburg
Art Director Intern
April 2024 - Current
BBDO Berlin
Art Director Intern
Jan 2024 - March 2024
LePub Milan
Art Director Intern
Oct 2023 - Dec 2023
CLIQ
Creative Lead
Feb 2020 - May 2022
Bonoboz
Senior Creative
Oct 2018 - Jan 2020
Zero Gravity
Junior Creative
Sep 2017 - Aug 2018
Education
D&AD New Blood Academy
WPP London
July 2023
Miami Ad School Europe
Art Direction & Copywriting
2022 - 2024
St. Xavier's College
Bachelor of Arts in English Literature
2016 - 2019
Agency Awards
Somestarsin mygalaxy
Agency Awards
Cannes Lions
Gold
Script in Audio & Radio
Cannes Lions
Shortlist
Use of Humour in Audio & Radio
2022
Asa • Flavours Of Love
Foxglove
Gold
Packaging Design
Student Awards
Some tinysparksalongthe way
Student Awards
The Andy Awards
Gold Winner
The Webby Awards
Webby Winner
Creative Conscience
Bronze
ADC Germany
Merit
New York Festivals
Finalist
Coca Cola • Coca Colab
D&AD New Blood
Wood Pencil
Durex • In Search Of Intimacy
New York Festivals
Finalist
D&AD New Blood
Wood Pencil
ADC Germany
Silver Nail
Creative Conscience
Merit
Portfolio
D&AD New Blood
Portfolio Winner
Indian Creative Women
Portfolio Night Winner
Miami Ad School
Top Dog
Highest GPA 3.92/4
Press
And someproofs offame to landan O1 VISA
Press, Features & Exhibitions
LBB
Uprising: Meet the Interns Who Won a Cannes Lion
AdAge
21 Summer Ad Interns You Should Know About
VICE
60 Designers Have Turned Our Pandemic Lives into a Deck of Playing Cards
Harper's Bazaar
Queen of Hearts: pack of playing cards features 55 paintings by young artists
Hindustan Times
Art meets charity in a deck of pandemic-themed playing cards
Muse by Clios
2 Minutes With … Nidhi and Rag, Student Interns at Serviceplan
The Drum
These interns won a Gold Lion with a poo joke. What’s stopping you?
Breaking And Entering
2024’s Talent Unmasked, the Ad Industry’s Early Talent to Know
Method
Plot Twist Art Exhibition - Final Show Of The Year at Method Gallery
Marketing Mind
Fifty five of India’s up and coming artists have come together
AdAge
Meet the Interns who won Gold in Cannes for a Poop Joke
Social Samosa
Interns who pitched a poop joke and landed a Gold Lion at Cannes
Mad Over Marketing
Student at Miami Ad School came up with a creative solution for Levi’s
Indie Folio
Illustration project - Cards for a Cause by Nidhi Shah and Rhea Patel
Avid
Creative Collaborations 2020: The New Normal with Nidhi Shah & Rhea Patel
Campaign
How a toilet joke got two interns their first Cannes Lions
W&V
Cannes Lions 2024: Germany starts strong in festival
The Hindu
Cards for a Cause: Made in India playing cards, inspired by the pandemic
The Alipore Post
This is my Newsletter, Guest Curation by Nidhi Shah
Homegrown
Cards For A Cause: 55 Indian Artists Come Together For A COVID Relief Project
W&V
Cannes Lions Festival 2024 - Interview Serviceplan & German Wahnsinn
AdForum
Serviceplan Group Wins 14 Awards and is Number 3 Independent Network of the Year at Cannes Lions 2024
The Random Lifafa
World Mental Health Day, Guest Curation by Nidhi Shah
