Tobleholder
The Swiss brand wanted to double down on their accidental identity of ‘The Airport Chocolate’. So we decided to use its iconic triangle shape to solve every airplane flyer’s biggest problem. Meet the Tobleholder, the smartest way to hold your phone in a flight. Your hands are better off doing things that you love … like eat a chocolate?
We sneaked in our Tobleholder packs to replace the standard phone stands in duty free shops at airport.
Some BTS of using the Toblerone pack as a phone holder. This was the first brief we received in our internship at LePub Milan (A Publicis agency). We had taken a 2 hour flight from Berlin to Milan the previous week.
Of course, you wouldn’t believe our excitement when the ‘what do we do about people calling Toblerone an Airport Chocolate’ brief landed on our desks.