Sustainable Subscriptions

Gen Z has given up a lot to fight climate change, but what about their streaming subscriptions? Netflix, HBO, Spotify and the likes of it contribute to 4% of global greenhouse gas emissions. So we decided to call out Gen Z on their streaming habits and showed them a way to make it guilt-free & and even cost-free.

My Role

Art Director & Copywriter


  • Rag Brahmbhatt

  • João Parreira

D&ADWood Pencil
The insight, idea, and the executionHow it worksTwitter Activation