Could it be this easy?
In a world where discussing constipation is often met with awkwardness, and all laxative ads sound the same, it becomes difficult to stand out. The client was looking for a fresh approach. So we created 4 radio ads that “document” the effects of a laxative, in a familiar British voice.
GOLD
Script
Audio & Radio
SHORTLIST
Use of Humour
Audio & Radio
"Otter"
“Could it be this easy?” was pitched on the second day of my internship with Rag Brahmbhatt at Serviceplan. The radio spots were instantly loved internally.
Few days later the marketing team of Sandoz Deutschland was laughing at it. Few weeks later, the people at recording studio were laughing. Few months later, it won a Cannes GOLD LION! (And another shortlist in Use of Humour!) Ask us years later, and we would still be pinching ourselves.
"Meteor"
"Coconut"
"Volcano"
“My fav story from Cannes”
Till DiestelCCO, Serviceplan
“HAHAHAHAHAHA”
The EntireCannes Palais
“Best part of Cannes”
PJ PereiraCCO, Pereira O'Dell
"The laughs begin at 0:14 secs"
The Team
Till Diestel, Chief Creative Officer, Serviceplan Group
•
Michael Wilk, Global Head of Art, Serviceplan Group
•
Philipp Feit, Chief Creative Officer, German Wahnsinn
Serviceplan Munich
•Serviceplan Brussels
•German Wahnsinn
•Mediaplus Germany
Alex Schill
•Nathalie Strybos
•Marc Thomasset
•Rag Brahmbhatt
•Nidhi Shah
•Mike Rogers
•Matthias Jester-Pfadt
•Rabea Debus
•Simon Grund
•Guy Harris
•Sabine Gwinner
•Susan Horn
•Martina Ahrens
•Sabrina Duchow
•Maximilian Florian Schöngen
•Lukas Pachoinig
