Could it be this easy?
In a world where discussing constipation is often met with awkwardness, and all laxative ads sound the same, it becomes difficult to stand out. The client was looking for a fresh approach. So we created 4 radio ads that “document” the effects of a laxative, in a familiar British voice.
GOLD
Script
Audio & Radio
SHORTLIST
Use of Humour
Audio & Radio
"Otter"
“Could it be this easy?” was pitched on the second day of my internship with Rag Brahmbhatt at Serviceplan. The radio spots were instantly loved internally.
Few days later the marketing team of Sandoz Deutschland was laughing at it. Few weeks later, the people at recording studio were laughing. Few months later, it won a Cannes GOLD LION! (And another shortlist in Use of Humour!) Ask us years later, and we would still be pinching ourselves.
"Meteor"
"Coconut"
"Volcano"
“My fav story from Cannes”
Till DiestelCCO, Serviceplan
“HAHAHAHAHAHA”
The EntireCannes Palais
“Best part of Cannes”
PJ PereiraCCO, Pereira O'Dell
"The laughs begin at 0:14 secs"
Credits
- Agency - Serviceplan Hamburg & Belgium
- CCO - Till Diestel, Alex Schill
- Global Head of Art - Michael Wilk
- Art Director - Nidhi Shah, Marc Thomasset
- Copywriter - Rag Brahmbhatt, Nathalie Strybos
Produced by German Wahnsinn
CCO - Philipp Feit